Monge

Baldassarre Giacomo Monge was born in 1934, the second of three children. His father, Domenico, had started a poultry business with two golden rules. First of all, optimize costs without spending more than necessary. Secondly, waste nothing – everything must be reworked.

A few years later, and with these principles in mind, Baldassarre would recognise how to turn his family’s experience into a new conception of pet food.

1963 is a period of great change in Italy and houses throughout the country are welcoming dogs and cats into the household as members of the family nucleus. Baldassarre realises that a change in a pet’s diet is necessary because their nutritional needs are quite different to those of humans.

He introduced a revolutionary new approach and replaced the traditional kitchen leftovers with unused, steam-cooked chicken meat. It is the beginning of Italy’s first petfood company.

Up until 1975, canned food and meat was sold in cans, and required a can opener. In 1975, Monge launched the easy-open, ring pull system for cans to avoid customers getting their fingers dirty and cutting themselves. And doing so, becomes the first Italian company to use this innovation.

Monge introduced cat pâté in 100g trays in the Italian market for the first time in 1989.
It is a food product and serving format that immediately meets with great success.

Monge continues to set records as it optimises production in 1994. Chunkies are oven baked for the first time. Previously, ovens have only been used in the confectionery industry.

Many years later, Monge is continuing to nourish a dream.

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